
Kristin has collaborated with some of the biggest names in sports, entertainment, and hospitality. In 2020, she launched Side Hustle Marketing to channel her expertise into passion-driven projects—producing world-class hospitality events, building restaurant brands, and leading marketing initiatives for top agencies, brands, and nonprofits.
Kristin’s career highlights include producing high-profile brand activations and consumer experiences at 15 NBA All-Star Weekends, running hotel hospitality and guest relations for the 2024 USA Basketball Men's and Women's Olympic teams at the Paris Olympics and working with global powerhouses like Apple, Nike, Foot Locker, Warner Bros, and the NBA.
She has held leadership roles at the NBA, TAO Group Hospitality, and Game Seven Marketing. Her impressive client roster includes Fanatics, Wish You Were Here Group, Todd English Hospitality, The Avra Group, and more. Throughout her career, Kristin has collaborated with industry icons such as LeBron James, Chris Paul, Snoop Dogg, Steve Aoki, Magic Johnson, Kobe Bryant, and Drake.
Based in Las Vegas, Kristin is always ready to hop on a plane to bring a vision to life—whether it’s planning a standout event, managing a complex project, or crafting an unforgettable brand experience.
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